Want the Best In-Home Care for Your Parents?

Here is How ‘A Place At Home’ is Disrupting the Industry

“You can find one or maybe even two of these things in other providers on occasion, but we offer all of them out of the gate. Safe, Simple and Satisfying…those are our goals with every client.” Sherbin says with feeling. These clients and their family members become part of our extended families as well. We believe in doing right by them.”



A Place At Home is Different in Big Ways!

Differentiator #1 is the 103-Point In-Home Safety Assessment Sherbin says passionately, “We live Safety, so you live Safely! Room-by-room, we assess the living space with a critical eye toward keeping our clients and Caregivers as free from fall hazards as we are reasonably able. Our parents and grandparents should be able to live independently in the comfort and familiarity of their own home as long as their health permits.” This is an important service for seniors. Falls are the #1 cause of both hospitalizations and death in adults over age 65 nationwide.

Differentiator #2 is their unique 100% Client Satisfaction Guarantee “It’s the only no-risk home care guarantee of its kind that exists in Central Florida as far as we’re aware!” Sherbin proclaims, “If you or your loved one doesn’t gel with our Caregiver, let us know within the first 48-hours and we’ll assign a new Caregiver. The hours will then be credited back to your account to use for the new Caregiver.” Guarantees provide a sense of security when purchasing services most are not familiar ordering.

Differentiator #3…No Minimum Hours “We’ve handled clients needing as little as one hour a day or a couple of hours per week. We try to meet the needs of our clients large and small. After all, small clients often grow into larger ones. But in the end, it’s really about helping folks who are going through unfamiliar challenges,” Sherbin states. Most home care providers require a minimum number of hours for their own scheduling convenience and profitability.

“We set out to change the face of the home care industry. Customer service was getting lost in the current model.”

Local Home Care Agency Heavily Experienced Handling VIP Clients

 “Minimum hours, rising prices, intolerance to special requests were leaving patients and their families dissatisfied.” Says Stephen Sherbin, founder of the Orlando franchise for A Place At Home. “We keep it safe, simple, and satisfying.”

Everyone gets older and eventually can benefit from a helping hand as they age. This is especially true for seniors who wish to age independently at home for as long as their health permits.

It is the role of the in-home care industry to assist and empower today’s seniors to live rich, active, fulfilling lives.

Stephen Sherbin is the President-Elect of the Florida Hearing Society and has 18 years of executive-level senior care experience in the hearing aid industry. Stephen adds, “Success requires passion. Our passion comes from our own families who are going through the same challenges as those of our clients. We understand the strong need to provide high-quality care for those we love. We also understand the feeling of being trapped by having to work but wanting to be a caring son or daughter. Providing solutions to those problems is incredibly rewarding.”

His business partner and spouse, Nicky Sherbin (RN) is a Radiology Oncology Nurse Manager and has been providing care for those in her community for more than 25 years, including her roles in sports medicine for some of Florida’s professional sports teams. “Having started my nursing career in hospice and home care and working in radiation oncology for the past 14 years, I have personally seen the life-changing results achieved by competent home care professionals,” says Nicki. “We are thrilled for the chance to make an impact in our local community filled with families and friends.” The senior care entrepreneurs chose A Place At Home for its high level of support and inspiring approach to in-home care.

Home Care Prices – Knowing What You Need Saves You Big Bucks!

Choosing the right type of Home Care to meet your needs without adding unnecessary cost can be frustrating. Here are some tips to help you in the process.

Home Care services are centered around non-medical assistance that allows the client to age more safely while living in the comfort of their own home and is broken into two service levels, Private Duty and Companion Care.

Private Duty providers perform a range of personal care tasks called ADLs (Activities of Daily Living) such as bathing, toileting, and dressing. These providers often require a minimum number of hours and are generally more expensive (averaging $23-$35+ per hour) as it is a more hands-on approach. However, for folks seeking more basic services to help with IADLs (Independent Activities of Daily Living) such as light housekeeping, medicine reminders, errands, and basic companionship, Companion Care may be the better option. Prices for these services average $20-$27 per hour.

It’s also important to know the differences between Home Care Agencies and Home Care Registries. Registries act more like a staffing agency for Independent Caregivers, who often do not carry health insurance, general liability coverage, a professional liability policy, or Workers Compensation insurance. So, if an unfortunate incident occurs like an injury to the client or stolen or damaged property, the client would be responsible for the expenses resulting from the incident.

However, Home Care Agencies (like A Place At Home) are required by the State of Florida to fully employ their Caregivers, who must also undergo a Level II background check. Our franchiser takes the level of protection even further by requiring all of the insurances listed previously, in addition to initial and random drug testing. This quick explanation will aid you in finding the appropriate level of care for yourself or a loved one.



A Place At Home
7205 Curry Ford Road
Suite 1
Orlando, FL 32822

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